Scope & project details
A strong foundation in every phase. Every package includes responsive layouts, speed-conscious development, basic keyboard access and readable structure, clear business information, page titles, descriptions, a sitemap, and image optimisation. Phase 1 includes one enquiry form with up to five fields. You supply approved business facts, logo, text, images, and legal policies. Page counts and revision rounds are totals, not additions between tiers.
Phase 2 builds on that foundation. Up to six pages, tailored sections, a gallery of up to twelve supplied images, polish of up to 1,500 supplied words, search-topic planning and internal links, customer FAQs and appropriate business markup, social sharing previews, Google Business Profile guidance where eligible, one supported booking, calendar or newsletter integration, and one mailbox connection with your chosen provider. The included integration uses an existing service’s native connector or embed with an agreed configuration.
Phase 3 is shaped around your business. Starting at $999 with a nine-page reference scope, up to two custom-designed sections, one supported integration inherited from Phase 2, and three revision rounds. More original layouts, interactive sections, advanced forms, connected workflows, deeper service/location-page planning, substantial content work, and a campaign landing page with agreed measurement can be added within your written project quote. A campaign page counts toward the agreed page total. Additional integrations, pages, content quantities, event tracking and custom development are priced before approval; they are not unlimited at the starting price.
Search and marketing, clearly scoped. AI-search content uses clear business information, useful answers and sound search foundations; no ranking, AI recommendation, traffic or sales result is guaranteed. Google controls Business Profile eligibility and verification. Ecommerce, product catalogues, payments and shipping require a separate Phase 3 scope and quote. Ongoing SEO, social posting, ad management, ad spend, original copywriting and branding are separate services.
You stay in control. The text editor changes agreed existing wording; new pages, layout changes and integration management need their own scope. Domain connection means setup, not purchase. Domains, hosting, mailboxes, paid tools and their renewals remain in your ownership and are billed separately. No paid work, subscription or vendor purchase begins until you accept its written scope and price.
Launch support and ongoing care. Phase 1 includes two revision rounds and seven days of bug fixes; Phase 2 includes three rounds and fourteen days; Phase 3 includes thirty days of bug fixes and revisions agreed in the proposal. Each round is one collected set of feedback within scope. Correcting our mistakes does not consume a round. Bug-fix periods cover faults in delivered work, not new content, features or third-party outages. Optional monthly care is separate from these included periods and requires its own agreement.